Posts tagged with media
The one thing you can’t tell the fish anything about is water. It is not interested in water; it is interested in worms. It is also not interested in hooks. So the fish doesn’t see the hook and doesn’t see the water. It just sees that worm — the worm monopolizes its attention and also deadens it to anything else. New media have this power, too. Every new medium takes over the old media as its content. That new content deadens the attention to the new environment and has the effect of killing the ability to see. It so monopolizes attention and is so potent, so powerful. Whenever this happens, that’s when you need satirists or some artists to come along and just help you stay tuned in. This is particularly true when environments are changing very quickly, as they are now. We are now getting a new revolution on the order of TV or the Internet every three or four years. I don’t see any human capacity to deal with that. We can deal with a major revolution every three of four centuries, and we still have trouble with those.
— Eric McLuhan: The End of Geography | The X-Journals (via wildcat2030) (via montycantsin)
